PROGRAM OVERVIEW
Online is now the meeting point of
businesses and customers. It is now the quickest, cheapest, most measurable and
most effective platform for customer engagement, interaction and conversion. It
has also become the biggest point of convergence and collaboration for anyone
looking to extend and grow their network. As such, every business requires a
digital marketing strategy, a plan of action on how to effectively utilize the
tools and resources available on the web and on mobile to drive awareness,
growth and market domination.
At a high level, digital marketing refers to
advertising delivered through digital channels such as search engines,
websites, social media, email, and mobile apps. Digital
Marketing is a gift of the information era, one that saves time and money,
closes space gaps, breaks down cultural barriers and allows free and profitable
trade across multiple platforms. Its reach is phenomenal and the resources at
our disposal are gigantic and almost inexhaustible.
We invite you to attend our 4 Days Open Digital Marketing Bootcamp or
invite us to bring our On-Site Bootcamp
to your organization.
The training will help participants
learn effective digital marketing without hassles. Our focus is on exposing the
‘how-tos’ and helping participants learn the required skills for maximizing and
optimizing their digital media engagement and investment. This trainings will show
businesses how to leverage digital media to engage potential customers and turn
likes and followers into real time business and profits; and explore the breadth and depth of taking
one’s business through the digital pathways that lead to awareness, engagement,
conversion and profitability.
The
training is led by Social Media Influencer, BlogMaster and Digital Marketing
Strategist MacHenry
Churchill and
includes real time, practical sessions for all attendees.
IMPORTANT
TOPICS COVERED DURING THE TRAINING
·
Defining Your Digital Brand Strategy
·
Developing Your Online Homebase: Taking Your
Website from Good to Great
· Understanding the Digital Ecosystem – Online
Ads, Email, Social, Content, Mobile, & More
·
Why Email Matters Now More Than Ever
·
How to Establish Social Media Business
Objectives
·
The 3 Cs of Digital Marketing: Content,
Conversations, & Community
·
The Organizational Impact of Social Media:
Who, Where, When
·
Monitoring & Measurement
·
Putting It All Together: Your Brand’s Content
Framework
THE 4 DAYS BOOTCAMP OUTLINE
DAY 1 - Understanding
Digital Marketing for Business + Integrating Digital Marketing with overall
Marketing Strategy + Content Marketing and Management
DAY 2 – Social
Media Marketing & Integration + Effective Email Marketing + Mobile
Marketing for Business
DAY 3 - Understanding
Online Advertising & PR Strategies + Implementing Affiliate Marketing,
Article Marketing, Forum Marketing, Blogging, Influencer Marketing & Buzz
Marketing + Online Brand and Reputation Management
DAY 4 - Website Traffic
Building + Search Engine Marketing (SEM) + Search Engine Optimization (SEO) +
Web and Google Analytics
The Digital Marketing Bootcamp provides a
rigorous and dynamic day of learning featuring a mix of master class lectures
and interactive discussion periods where you and your team can work through the
core components of developing a digital marketing plan. All participants also
receive a digital marketing campaign planning template with key take-aways and
formulas for success.
We’ve
hosted these Bootcamps extensively by working with individuals, brands and
organizations of all shapes and sizes, across various industry sectors. Some of the companies we have worked with
include Starcom Media, Mediacraft Associates Limited, First Bank of Nigeria
Limited, Niger Insurance Plc, Digital Bridge Institute, Institute of Strategic
Customer Service and Trade Management of Nigeria, The Bobby Taylor Company,
Trojan Outdoor Advertising Limited, Wonderwheels Automobiles, Bible Society of
Nigeria, Wellspring University, Marock Resources, Casasolida Limited, Exol
Lubricants Limited, GVC Limited, Leaseforce Professional Services Limited, TG
Studios, Conquer Technologies & Solutions Limited, Thrazel Nigeria Limited
and Nextrated Solutions Limited.
BONUS MATERIALS
All
participants also receive bonus materials that help them develop and work an
effective after-training digital marketing experience. These FREE materials include:
·
5
EBOOKS: Digital Marketing Reports,
Findings & Strategies
·
TEMPLATE: Digital Marketing Campaign Planning Template
·
DATABASE
1: 10,000 Email List
·
DATABASE
2: 10,000 Phone Numbers
EXTRA BONUS
Participating
companies also get 1 Year Online
Visibility Subscription for their business on www.vconnect.com with access to 90 million Nigerians online.
TRAINING DATES
February 7 – 10: LAGOS
February 14 – 17: ABUJA
February 21 – 24: PORT HARCOURT
TRAINING FEE:
N120,000 – Covers
Lunch, Training Materials, Training Certificate, Digital Marketing Campaign
Planning Template & One Year Paid Visibility Subscription on Vconnect.
TRAINING VENUE
LAGOS: FL Resource
Centre,
92 Adeniran Ogunsanya Street, Surulere, Lagos.
ABUJA:
X-EDGE Learning Centre, 1st floor, Nigeria Reinsurance House,
784a Herbert Macaulay way, Central Business District, Abuja.
784a Herbert Macaulay way, Central Business District, Abuja.
PORT HARCOURT: The
Conference Centre, 2 Okomoko Street, Off Olu Obasanjo Road, D/Line, Port
Harcourt
TO REGISTER
1. Pay the sum of N120,000 into
the following account:
ACCOUNT NAME: MacHenry
Churchill
ACCOUNT NUMBER: 0042803966
BANK: ACCESS BANK
2. Call 08035533391, 08148952100,
09053565244
